Limiting Mindset #5: “I’ve Tried It Once Before.”
This week we are moving ahead with our series about common ways doctors and wellness professionals tend to have 9 DOT … in the box … or LIMITED thinking when it comes to their business. These BETWEEN THE EARS challenges often prove to be THE limiting factors to building and managing a practice. So far, we have touched on the following Limiting Mindsets”
- #1: “Tolerations”
- #2: “It’s Not That Bad…YET” or “Nothing Has Happened…YET!”
- #3: “It’s My Town”
- #4: “It’s just not my practice style”
In this writing, we feel the need to hit on a mindset that routinely limits doctors when it comes to expanding their practice – specifically when it comes to the topic of clinical weight loss. It is not un-common for us to hear the phrase “I’ve tried other programs in my clinic and it didn’t work”.
If you happen to be one of the many, many doctors or wellness providers who say or think this about a previous program or experience with weight loss, please allow us to ask you some questions about it …
Was it a professionally developed and proven program? OR (as so often happens) was it one you developed yourself?
If it was your own program … did you truly have the tools in place (like we do) to effectively lead patients through it? Or, very importantly, to properly train and delegate it to your staff?
Did you have or develop effective strategies and tools to promote your program?
Did you have a professional looking and comprehensive manual about your program? How about professionally branded proprietary products to go along with that manual?
Did you have science built into the program like genetic testing and computerized body composition analysis both of which serve to attract clients, as well as, enable you and your staff to successfully monitor and coach clients to success?
If it was another program you invested in to bring into your practice it structured and designed to NOT be dependent on YOU? Or, was it yet another thing that was fully dependent on you to implement and oversee?
Did that other program have a qualified and experienced support team focused on your success including a seasoned weight loss specific marketing coach?
Was there an easy to navigate dashboard in place full of all the training, forms, marketing, etc.?
Need we go on with more questions? We certainly could! The point here is that many attempts of doctors attempting to implement weight loss are simply incomplete, un-professional or lacking the tools and strategies necessary to effectively promote the program, achieve notable success with clients or delegate it. As a result, the program typically flounders, flops and eventually folds.
Ugh! We understand why that may leave a “sour taste in your mouth” about having a weight loss program in your clinic. Yet, assuming your patient base and community is a typical representation of our country as a whole, 38% of those folks are clinically OBESE. 72% of the adults and 40% of the children are OVERWEIGHT.
So, we’re just going to be blunt here: the people in your practice and community who fit into those categories need help! The deserve help. They will invest in help. So, perhaps you owe it to them to dig deeper, to explore another solution that has all of those things we asked above about the program you’ve had before.
Just because one program fell short does NOT mean that weight loss does not have a place in your practice. It certainly indicates the need to try something different. Like the old saying goes we must “Try, try again”! Or as Tennis legend Billy Jean King puts it:
“Champions keep playing until they get it right”
If you know you “should” have a weight loss solution for your patients and community, but remain soured by a previous attempt we can help.
If you want to expand your service and thus your income, we can help.
Don’t let past failures limit your future success.